Jennifer Fragale

• Embedded within PepsiCo’s Direct Commerce / DTX product organization, operating as a full product owner on core revenue-generating initiatives.
• Own and deliver high-impact direct commerce initiatives across Gatorade.com and PepsiCo DTC platforms, operating in a white-space environment to design and launch net-new capabilities supporting B2B and bulk ordering use cases.
• Lead end-to-end product execution, including vision definition, roadmap prioritization, user stories, backlog management, stakeholder alignment, UAT validation, and launch, partnering closely with engineering, design, finance, tax, and business teams.
• Designed and launched an automated Bulk Order inbound support flow on Gatorade.com, enabling prospective customers to self-serve and connect directly with the DTC business team.
  • Generated 2,000+ inquiries in six months, resulting in 500+ orders and $600K in incremental revenue.
• Product lead for tax-exempt purchasing automation, eliminating a manual, multi-week process by enabling customers to submit exemption certificates directly through the platform.
  • Partnered across Tax, Finance, Controls, Legal, and Engineering to define requirements, validate compliance, and operationalize the workflow.
  • Reduced processing time from weeks to days while cutting manual effort to minutes.
  • Drove $265K in net revenue in the first six months from tax-exempt customers.
• Led product definition and launch of LTL (Less-Than-Truckload) delivery capabilities on Gatorade.com, allowing bulk customers to identify delivery locations with loading docks and enabling future migration of B2B customers to Gatorade.com in 2026.

• Promoted from Product Principal within four months, integrating into the leadership team and managing 6 Senior PMs.
• Built and led empowered product teams, establishing clear product vision, outcome-based roadmaps, and lean delivery practices across multiple client engagements.
• Spearheaded the largest client project with Caring.com, driving 50% of Able’s revenue through strategic and digital transformation initiatives as Interim CPO.
• As an executive leader at Caring, revitalized their product practice, enhanced stakeholder relationships, reduced ambiguities, and boosted satisfaction levels across C-suite levels.
• As Delivery Owner, led a cross-functional team of 44, orchestrating project staffing, roadmap planning, and launch management, enhancing board-level communications in which I represented Able and our work.

• Delivered complex, data-driven products for Fortune 500 clients, translating executive-level business goals into executable product roadmaps and shipped experiences.
• Developed a self-service reporting & analytics platform for PepsiCo North America, streamlining sales performance driver insights and enhancing decision-making processes. Answered to SVP of Marketing for North America.
  • Joined a failing team to steer project back on track. Turned around stakeholder sentiment by revitalizing project direction to align stakeholders and team objectives.
  • Owned product plan and roadmap to deliver a BI dashboard with proven visualizations. Launched successful, on-time beta dashboard—which three previous firms failed to deliver, saving significant employee hours performing weekly data synthesis.

Built a first-of-its-kind iOS mobile app for New York’s largest not-for-profit health insurer.

• Launched app four months early in April 2020 in rapid response to Covid.
• Achieved nearly 100K downloads and significantly improving the NPS score. App was 50 points above all other digital touchpoints. Its ease of use was rated at 79%.
• Defined and executed a roadmap to continuously add valuable app features.
• Drove the Payments feature to surpass web portal usage by 50%, demonstrating substantial cost savings and ROI through strategic analytics and feature additions.
• Call center saw a drop in payment-related calls, resulting in customer service cost savings 30%+, affirming the app’s positive ROI.
• Implemented an analytics strategy, tying back to North Star metrics & business goals. Tracked & measured KPI metrics to understand product usage and leverage data to drive product decisions.